Everything about Google Marketing
Google marketing is one of the most suitable marketing methods that has received a lot of attention from digital marketers today
Google Marketing is the platform for many searches from all over the world and has answers and solutions for every problem and every question.
Imagine, advertising in this wide network, how much audience will bring you.
In the continuation of this article from the Selectaak blog, we will examine one of the direct methods of advertising on Google and marketing from this method.
How to market on Google?
One of the most valuable marketing resources on the Internet with many visitors each month is Google. If you've started looking for online advertising, you probably know the value of using Google in your marketing. There are different methods of marketing in this search engine.
In addition to its powerful search engine, Google also owns other large companies, such as YouTube. On the other hand, having a wide screen, including a large number of related websites, is an optimal and efficient way to acquire a targeted audience.
Using site optimization methods like buying organic traffic from Selectaak is useful for SEO, but should you give up digital marketing?
While strategies like search engine optimization or SEO can go a long way in generating returns for your business, the easiest way to market through Google is to use pay-per-click or PPC advertising.
But is Google marketing done? How to use it? Stay with us as we explain the basics of PPC advertising and how to start working with it in this article.
What is PPC advertising?
Before we can get into Google Marketing, we first need to define what PPC advertising is. Here's an overview of what Google Marketing does.
Where are PPC ads displayed?
PPC displays ads for your products on Google search and web pages. You can see an example of what it looks like by searching on Google. You must have experienced that by searching for certain words, you see different results.
This is the difference in the appearance of the displayed result among the Google results. One or more result links that are higher than other results and labeled as AD. When you click on these links, you will be taken to an advertising page. These ads are PPC ads.
What results will we achieve with PPC advertising?
PPC is all about generating qualified visitors by targeting them with relevant content. Qualified visitors are people who are most likely to buy your products or use your services. PPC ads help you connect with these people and make them visit your products and then buy.
Relevant content, that is, content that matches the keywords searched. In Google marketing, you can use keywords to target the right audience. When a content related to a search is displayed as an ad, it is much more likely to be clicked.
How does PPC work?
There are different types of click ads and each one has its own way of doing it. Next, we will talk about the PPC method:
Google Ads platform
Google's primary PPC marketing platform is Google Ads, unless you're looking to generate PPC somewhere other than Google, such as Bing. Google Ads is the central hub for PPC management across the entire search engine. Now you have to learn the working method and tips related to it.
How Google Ads work
In order to work with Google Ads, you must first understand what keywords you want to target. Keywords make your ad appear in relevant results. Using tools like Keyword Planner, you can find keywords related to your products or services.
In Google Ads, you can suggest keywords of your choice. To make sure you don't waste your budget, you can set a maximum bid for each keyword. For this reason, we recommend that you carefully study the complete training of Google Ads produced by the J-Ads knowledge base.
Once you've chosen your initial set of keywords, create a few ads to target them. These ads should include titles and meta tags that show up in search results and landing pages.
Whenever someone searches for your suggested keyword, Google Ads will check which is the highest bidder for that keyword. If you win, Google will place your ad above the original search results. You pay for Google Ads when someone clicks on your link.
Optimizing PPC ads
Use the following tips to create an optimized PPC ad to get the most feedback.
• Select the relevant keyword
Start by choosing keywords to target your Google Ads. Make sure the keywords you choose are relevant to what you are selling.
• Consider user intent
This point depends on the use of relevant content. You should be familiar with why users are searching for your keywords. Know what they're looking for, so you can create the content they want.
• Create a good user experience
Convincing people to click on a link is not the end of the job. After this goal, you need to convince them to buy from you. Create the best user experience possible. Use tactics like good web design so that the user reaches his goal and buys from you.
• Retarget visitors
Don't worry if someone doesn't buy the first time. If you use email capture forms to collect the emails of people who click on your ad, you can later retarget them with incentivized ads. Learn more about Google Ads remarketing.
• Control your campaign
Once you've run a few PPC ads, you'll see immediate results from your PPC campaigns. But once created, don't ignore it. Constantly monitor advertising campaigns to know what is working for you and what is not.
Final tips about Google Marketing
In this article, we examined the simplest method of Google marketing. Pay per click or PPC advertising method. In this way, your ad link will appear on the first page and above the main results for targeted keywords. When the user clicks on the link, you are obligated to pay.
This method is very suitable for receiving target audiences and visitors. Because you publish ads using Google Ads keywords. As a result, people who really want your product or service will click on your ad.