Effective actions to increase repeat customer purchases
7 ways to increase customer repeat purchases and keep them as loyal users is the subject of this article from the Selectaak blog.
Want to dramatically increase your sales? One of the ways to increase sales is to encourage previous customers to buy again.
Instead of attracting new customers, encourage your existing customers to buy from you again. In other words, put your best-selling products in front of the eyes of your previous customers who bought from you.
Social networks play an important role in attracting and retaining customers. By placing descriptive and promotional posts of products and services on social media such as Instagram and buy Instagram likes from Selectaak, do better in getting the attention of customers and captivating them.
Focus more on your existing customers to increase sales
Think of it this way: If your business is in a small town of a thousand people, and you sell them all one motorcycle gear, you've sold a thousand gears and saturated your market. Now that everyone has gears, is your job market over?
Not necessarily. If you focus your sales efforts on your existing customers, you will increase your gear sales dramatically.
In the following, reliable ways to increase repeat purchases by previous customers and guidance for creating loyal customers are provided. Try some or all of them to expand your sales.
Put incentive schemes up for sale
Give your salespeople a reason to go after customers and just sell, sell and sell. Ask yourself why many businesses rely on their salespeople and support their sales growth with incentive programs.
They offer their salespeople a trip, a new TV, or other great rewards for a certain amount of sales. Promotional sales plans should be attractive, simple and accessible.
Invite your salespeople to offer sales
Suggested sales means adding related products or services that the seller makes their purchase necessary and convenient for the customer.
Just putting more products next to regular products will not do anything. How to increase sales? Salespeople can convince the customer with the benefits of the product.
Notify the customer to trigger a repeat purchase
If you have a special sale or pre-sale, inform your customers. They will probably come back with their friends and increase your sales. Don't forget, you can notify them by emailing, calling or posting new posts on social media and be ready to buy your customers again.
Some products have a certain consumption period, for example, subscription services must be renewed by the customer every month, or a product whose consumption period is about 30 to 40 days (dog food, bodybuilding supplement, etc.). Therefore, it is necessary to inform the customer about the special sale of these types of products.
Categorize your customers
Is there a clear difference between your regular customers and your other customers? A difference that shows your loyal customers that you value them? Can you expect loyalty from customers when you treat them like "someone on the street"?
There are many ways to demonstrate the value of repeat customers. For example, from a simple socializing by mentioning their name to increasing credit or offering a discount coupon.
By doing these activities, you will increase your chances of buying again and you can earn more.
Consider rewards and gifts for customers
We are all familiar with the reward programs for profitable customers (customer loyalty programs) used by large companies.
Small businesses can also benefit from reward programs for their customers. It is one of the most important methods that lead to repeat purchases by customers. Be sure to use this method in your programs.
Its functionality can be as simple as giving a discount on a birthday, or as complex as a points system that includes rewards or discounts for products.
If done right, a rewards' system can be a great help in building customer loyalty and increasing sales.
Offer free samples
Why do businesses offer free samples of their other products when purchasing a product? Because this method can increase their sales in different ways.
A customer who bought the original product may use a sample of the new product and possibly buy it, or they may give the sample to someone else who likes it and becomes a new customer.
At the very least, the original customer will have favorable thoughts about your company and will talk positively about your product to other people.
Using remarketing ads
With the help of remarketing ads, you can display your advertising message to your customers or previous visitors of your site. In remarketing, you can even show your offers to the buyers of each of your products, different and related ads.
To start remarketing ads, you can use Google Ads platform and wait for your customers to buy again.
Increase sales with less effort
Attracting new customers is good, but it is not your only way to sell. In fact, this method is more difficult. Focusing on attracting existing customers can lead to repeat sales and faster business dynamics. Build loyal customers and step on the path to a significant increase in sales.