Niche Marketing Strategy
You can read 10 of the most effective niche marketing strategies and explanations on how to find your market niche in this article.
There is a saying that goes, "If you're talking to everyone, you're really talking to no one." This may be truer than in the past.
Advertising is the same in mass marketing and marketing campaigns, and in fact, advertising is done for everyone. Hence, they cannot really be considered targeted campaigns. In the following, we examine 10 effective examples of niche marketing.
There are some advertising slogans in the society that we are all familiar with.
- "Ask more and pay less."
- "Drive with pleasure."
- "When you are with us, we are a family."
- "Everywhere is available to you."
Are you familiar with these advertising slogans? Whether you like it or not, you have encountered them. (For your information, if you are not familiar with these slogans, they are the slogans of Target, BMW, Visa and Olive Garden respectively.)
Before introducing the most successful niche marketing, we need to look at how to find it, so stay tuned with Selectaak.
The difference between Mass Marketing and Niche Marketing
Mass Marketing is not suitable for every product or service. Modern marketing tools have changed and evolved in terms of functionality and also their cost has somehow decreased; So that marketing messages are transmitted in wider dimensions compared to the past. But this is a double-edged sword. It's great that advertising is available to many people, but sometimes it's better to do marketing and advertising well for a specific group.
If your target is one of the components of the market or a subcategory and you use all your efforts in this particular part, then you have chosen a niche for your product or service.
In Niche Marketing, where you apply your own strategies and introduce them to your selective audience, there are a few key benefits. Therefore, we must answer the following questions. Who, what things, when, in what place, for what reason and how should we choose the desired nest or option?
How to Find Your Niche?
To get the answer to this question, you need to have complete information about the following items.
You can find your business niche by answering the following questions. There are many ways to find niche marketing.
Who is your target audience?
Niche Marketing may collectively mean a strategy or strategy to target specific segments of the market and share messages that align with specific audiences.
Niche market or target can be found by looking at demographic information (age, gender, marital status), hobbies, job status, income level, life stage (college student, father of one child, retired), geographic location, etc.
What are the desired goals?
Niche marketing is too focused and personalized. Of course, it might also mean over-influence because people like personalization.
When should the target be found?
It should be done at any time! When a company is launched or rebuilt, use niche marketing strategies, because a niche market or target is exactly what a brand needs.
Where should the target be found?
There are many ways to do this, including online, in person, verbally, via email or text message.
What is important is that personal interaction should have the greatest impact. Therefore, niche marketing strategies in a personal and verbal way (word of mouth) will have more results.
Why should you find your desired goal?
Brands using niche marketing may successfully identify a target market that is passive or underserved, or brands may find that their products or services are being advertised and found in a way that sellers are not. They have no idea.
This is often done by D2C companies. You can use commercials, shoe startups, etsy, etc.
How to find your target audience?
There are many ways to implement niche marketing. Among these methods, we can mention word-of-mouth marketing campaigns, sending direct emails, messages on social networks, events or targeted events. Let's refer to some successful examples in niche marketing. Some of these brands are familiar to you and others may surprise you.
10 successful examples of niche marketing
As a business owner or website marketer, you should be familiar with this method. Marketing methods increase site traffic and have a significant impact on improving site SEO. Also, by buy website views from the Selectaak system, you will have an incredible impact on the site's SEO growth.
Join us to introduce 10 examples of the most successful niche marketing.
Pabst Blue Ribbon Company
One of the most successful examples of niche marketing was an "underground" campaign that revived and brought its old brand back into the limelight. The campaign began with bicycle couriers as well as "hipsters" in Portland.
Hipsters usually consumed various drinks and talked about this brand (Pabst Blue Ribbon). Pabst Blue Ribbon heard about their behavior and reached out to fans in Portland through a marketing manager.
The marketing manager visited these stores and gave them his promotional tags (such as pins and key chains emblazoned with his logo) and it was here that Pabst Blue Ribbon became a sponsor of events or small events such as bike races, and most of the fans of this brand, participated in these competitions.
The company, in particular, had taken a slow, measured and calm approach. News was spreading and there was similar information from other cities that had started this activity. A company that didn't even see itself as a competitor to big brands like Anheuser-Busch and Coors was now seeing its sales increase. This brand had found its Niche Market or the target market and thus had a new life. This company continues its campaign even today.
Whole Foods chain stores
You probably didn't think Whole Foods was a niche business. In fact, these stores target conscious consumers and investors who care about health and well-being. Of course, not all people want to spend all their salary on grocery shopping, so these chain stores are considered a type of Niche Market or target market.
Whole Foods chain stores aim to sell completely organic and natural foods that you won't find anywhere else. This goal continues and these stores today host events where new products are introduced and the brand maintains its image as a luxury shopping experience.
Buyers trust brands to provide quality products. In fact, one of the reasons why Amazon bought the Whole Foods store chain was access to customers, especially their loyalty and purchasing power.
You're probably familiar with Square, the company with its black and white square logo, through which small businesses, non-governmental organizations and independent individuals conduct credit card transactions on their mobile phones or tablets.
This company is a good example in the Niche Market that does not need to pay fees to credit card companies to make transactions, but the capabilities of this company can be used to serve customers.
This company is a good example of "right service at the right time". Small business customers know and trust Square (especially since they haven't had any leaks to date) and appreciate having their receipts emailed to them.
The company has expanded its customer base and now offers hardware and other services as well. The company has grown tremendously by empowering small businesses.
Powell's Books bookstore
Powell's Books, known as the legendary independent bookstore, has become a niche business in today's online world. This bookstore sells both new and used books in its selected stores; Very big stores where you will need a map to find the book you are looking for and pass the bookshelves.
Instead of fighting the internet world, this bookstore has used it and launched an interactive program through social networks and hashtags related to books. Powell's Books has contributed to many online discussions and forums about books, as well as supporting local events, authors, and those involved in these events. This bookstore is known throughout the country for its expertise in targeting and niche markets.
Facebook is not a niche or target product! It is not like this in its current state, but it has launched selective and fully targeted services. Facebook was actually an online site for Howard students to communicate and share their photos.
After its success at Harvard University, Facebook spread to all colleges and universities across America and then became the unique social networking platform that we know today and is now available to everyone around the world.
Facebook is a real example of how to use and exploit products or services in a small group of users and then generalize and launch it among a huge audience. One thing that is very important is that Facebook is a good tool for marketing Niche products or services.
It all started with serving Boston moms who were busy and needed help with their daily chores and activities. The main goal was to create a forum for those who need help and those who can help. From moving to transportation, everything you can think of is on TaskRabbit.
By praising the ease of use and attractive diversity in the services provided, its user base increased. Continuing its goals, this site slowly expanded its scope to other cities as well. After checking the value proposition and fixing any problems, this site is another example of successful development of a service and gaining more audience.
Under Armor Company
Did you know when the idea of this brand came to the mind of its founder, who was a former football player? In fact, he needed clothes that wouldn't get soaked with sweat after a few minutes of playing. Using special materials, he created absorbent and adhesive clothing that stays dry. He invested several thousand dollars to produce 500 uniforms and gave them to his former teammates to wear, and they loved the uniforms.
The news spread and people demanded more of these clothes. As a result, the company started working. Since then, the company has produced a wide variety of sportswear and footwear, but its aim is to select a niche market. In other words, the goal of this company is those who do not want their clothes to be sweaty during exercise.
Casper and Purple companies
These two companies are actually two leading brands in direct and online sales of mattresses to customers, which have eliminated the "middle man" mattress store. Casper succeeded in creating creative and online advertising and was able to drive inbound traffic to related sites as well as its own site, even when it wasn't publishing mattress-related content.
Purple also launched its own website and content to serve targeted ads to visitors. In addition, the company created a special "coupon" page so that potential customers do not have to leave the site to find discounts on products.
The success of these two brands proved that creative content can respond to all requests and needs instead of focusing on increasing sales. Internet searchers who have read articles about different types of mattresses and are looking to buy a new mattress probably remember these niche businesses.
Lefty's San Francisco
This company is a dedicated store for selling products for left-handed people, which is actually a targeted Niche Market. Although some of these products are not specific (such as coffee cups for left-handed people), there are some products that are made just for left-handed people.
The company has only one retail store in San Francisco, but has extensive online presence as well. In addition, the company has used specific keywords to improve its ranking in Google search results and has also benefited from Google advertising. Due to their extensive efforts, Lefty's has become an expert source for left-handed products.
Vermont Wooden Toys Company
Vermont Wooden Toys has been in business for over 45 years. All the toys of this company are handmade and made by its owner and founder. All of them are natural wood products and no paint or stains are used to make 125 different toys.
Although wooden toys have always been popular, the company was in the spotlight following an incident in 2007 due to the use of lead-based paint and magnets in the toys, which led to suffocation, and many people turned away from the company's products. The company became interested. Despite having a small website, this company has an old ordering system and payments are made only through PayPal.
In addition, despite the fact that this company does not have any social networks or advertising, families are concerned about the safety of the products and the volume of their sales. The popularity of this toy company continues with the spread of conscious consumerism and the desire to buy domestic American products.
The power of niche marketing
I hope you understand that niche marketing efforts can be a powerful tool for businesses that focus on a niche market. Online and word-of-mouth solutions are powerful driving factors in success and help small companies find their target market and interact with it.
Targeted advertising campaigns in Google search results can help small to large organizations target their audience. In fact, Google Ads makes it easy to build and execute niche marketing campaigns without straying from your overall, larger goals.