Review of 4 points in Google Ads video campaigns
We have brought 4 important points in Google Ads video campaigns and their full review in this article from the Selectaak blog
Undoubtedly, all business owners are very interested in Google Ads video campaigns. We believe that using this campaign can complete your branding process at an optimal cost and introduce your brand to the audience.
Of course, these campaigns are not perfect. Before using this advertising method, you should pay attention to a series of tips about video campaigns.
To have an effective Google Ads video campaign, you need to follow many tips, here we explain 4 important things to you.
If you want to do better than competitors in your Google Ads campaigns, it is better to read Getting traffic from competitors with Google Ads.
Four points that affect your budget in Google Ads video campaigns
The settings of video advertising campaigns in Google provide users with a variety of options. The same issue can affect the final result of the work.
In the list below, you can see three of the most important common mistakes.
Displaying ads on non-YouTube sites by Google Ads video campaigns
The first mistake of Google Ads video campaigns is related to choosing the display option on sites other than YouTube.
If you open the Networks option in the campaign settings, you will see several different options. The three options that are checked are: Show in search, Show in videos and Show on YouTube partner sites. In general, your campaign is advertised outside of YouTube.
If you are looking to increase the efficiency of your video advertising campaigns in Google, this is not a problem. But if you are looking to control the final user experience, it is better to turn off this option.
When people go to YouTube, they watch videos and give feedback about your ad. But when people go to other sites, they need a specific content.
As a result, they don't care about you and your ad. So if your budget is limited, disable this option.
Ad video extension is not displayed on TV
Mostly, we love using action video campaigns to get feedback and traffic from customers.
In Google Ads video campaigns, we can use the CTA feature or connect the plugin to a specific site and use different ways to engage users and increase traffic. But some types of television do not show us these things.
According to Google, the CTA button is only activated on TV when users seek to increase the sale of a specific brand product.
So when you use video campaigns, you probably think you're getting the most bang for your buck. But the reality is different. The call-to-action buttons do not appear on the TV, and the connection to the site does not take place on the TV.
As a result, it is better to turn off this option to save money.
Of course, we are not saying that using video campaigns on TV is pointless. Many people show interest in TV when they have their phone in hand.
They can easily search your brand on Google and get complete information about you. If you are looking to advertise on TV, it is better to launch a separate campaign for it. In this situation, you will have better control over the situation and budget.
In Google Ads video campaigns, Google can identify your mistake
As a customer, when launching video advertising campaigns on Google, you can choose which channels your ads will be displayed on. Sometimes mismanagement in Google can cause a series of specific problems for users.
For example, you expect the created video to be displayed only in the main searches, but YouTube makes it available to other people as well. Pay attention to the notice that Google has provided to its users in this regard:
Your ad can be displayed in any search that matches the initial result set by you. This means that Google is allowed to display your ads to its users and target audience without notifying and obtaining permission from you.
New users who are looking to set up Google Ads video campaigns face this problem a lot and waste their budget for no reason.
Not all websites support Google Ads video campaigns
Finally, if you are looking for a good site to display video campaigns, you should be careful!
The Google website will show you all the sites in its network. Some of these websites refuse to display video. That means you can't display video in all of them.
This issue will create certain problems for people. You should check and make sure that the website you are looking for has a section for displaying promotional videos so that you don't face any problems in this field.
Golden Tip: Don't just look for video to create a campaign
Many people only use Google Ads video campaigns. Up to this point, I've covered common mistakes that can reduce ad efficiency and performance.
Testing an advertisement can be identified as one of the most important parts of branding strategy. Google should also be checked well. The creativity level of the video is a factor that you should consider in different advertising campaigns.
Undoubtedly, the more creative the video, the higher the efficiency. If you are only using one video, it is better to consider different elements. For example, during advertising, you can change the text of the user's invitation to the website.
Even in video campaigns, you can use various default photos and chapters.
Of course, this issue depends on the purpose of your Google Ads video campaigns. You can check the statistics of each and choose the best for you.
We understand that creating some creative videos for a company is a difficult task. But if you use several scenarios, you can get good results.
Last word: Read and review Fine Print
There are many mistakes people make when launching video campaigns. Of course, it is not possible for me to check all these things separately.
The things you saw in this article were among the most common mistakes that most users encounter. It is better to always read the tips and keep them in mind to design a good campaign.
Applying one wrong item can completely change the performance of your ad. Knowing how advertising works can not only increase your budget, but also improve campaign performance from the very beginning.
- By default, your promotional videos are promoted outside of YouTube.
- Video plug-ins are not displayed on the TV.
- Google can change your settings.
- Not all networks and sites support video ads.