Improving branding with display ads on Google
Display ads in Google are a type of digital marketing ads through which people can find new customers.
The advantages of this type of advertising are many, but the most important advantage is branding and brand advertising.
In these advertisements, visual tools are used to attract the attention of the audience. You will be charged for display ads per thousand impressions.
This type of advertising is a good option to attract customers. Display advertising consists of a network of more than 2 million websites.
Whenever it comes to the Internet; It is impossible not to mention the name of Google in the discussions.
This company, apart from the services it provides to its users; has provided a platform where different business managers can easily advertise.
This platform, which is referred to as display advertising in Google; has formed a platform where different companies can introduce their services or products to their customers.
Today, we are going to examine this advertising method and its effects on the promotion of a company's brand; So stay with Selectaak in the rest of this article.
What is display advertising in Google?
You must have come across this topic many times when you were surfing the Internet and suddenly came across an advertising video or image from a site.
In fact, this visual content is the same Google display ads that have been shown to you. But if you look at display ads in Google as a way to increase sales; You will find out what capabilities there are in this type of advertising for the development of a collection.
One of the remarkable things about display advertising is that there is a network of 2 million different websites and apps, all of which can be considered as your target market.
These websites and applications, according to the agreement they made with Google; Upload your promotional content to their platforms, thus making it possible for your business to be introduced to millions of audiences.
Since YouTube ads have also joined the Display network, this type of advertising has become more popular.
Now you can place your ad next to YouTube videos by using Display Network ads, YouTube ads are one of the cost-effective internet advertising methods.
A fixed image that fills the entire ad space that is going to appear on the website. In image ads, you can change photo features, layouts, and background colors.
Rich media advertising
It includes elements that encourage the user to interact. Animation and other features are also used in it, and depending on who sees the ad and how they interact with it, the appearance of this ad will be different. Like thumbnails of products that move by themselves.
How display ads work
It is not a secret to anyone that the space of the Internet and especially the world of Google is vast. Every day, millions of visitors do their work through this network and spend a lot of time browsing it.
Having a management view and business thinking in this matter reveals to us that benefiting from this flood of audience and directing them towards the desired business can bring a lot to business owners.
According to the official announcement of Google, the display advertising network of this collection has more than 2 million platforms, and millions of audiences are active on these platforms. Considering that 91% of internet users use Google to search for their topics.
It is possible for you to introduce your business to these people by spending very little money.
One of the common methods that Google uses to increase the quality of display ads; Using cookies in the audience's browser.
In fact, these cookies are the activity and search history of users on the Internet, which are considered a very good source of information for business owners. Because by using this information, users' interests can be accessed and targeted advertisements can be designed according to their needs.
Branding with display advertising
Of course, branding is essential for success in any business. For example, when you are going to buy a mobile phone, the famous brand's Apple and Samsung come to your mind. But what happens when these two giants of technology are your first choices and your mind does not go to other companies active in the market that are not as prominent as these two brands?
This issue is referred to as branding; It is a very important factor in the success of various companies and helps them to maintain their survival in the market.
One of the topics that business managers pay attention to in Google ads; Branding with display ads in Google has many advantages for businesses.
Many advantages have been proposed for using display ads and how to use them in the process of improving a company's branding, some of which are as follows.
Take the visual quality of ads seriously
Image and in some cases sound can be considered the main tool of display advertising in Google.
In this advertising method, due to the use of visual content and the continuous repetition of this type of content, a clear picture of the business in question is formed in the minds of users. That is why it is considered one of the best methods for branding with display ads.
Application in time-consuming sales processes
In a general view, it can be said that Google display ads are widely used for those products and services that have a longer sales process. For example, buying a car or using currency exchange services, they need more time to complete their sales process.
Obviously, in such a situation where the audience spends a lot of time getting to know a specific business and using its services; They get more mental engagement with it and your brand name is engraved in their minds.
Increase site traffic
With the help of AdWords and this style of advertising, you can help improve the SEO of your site by increasing site traffic.
Google ads will quickly target the target audience by showing your site.
By doing branding with the help of AdWords, you get loyal users and potential customers. Finally, these activities will increase sales on the site and improve branding for you.
SEO and optimization, which is considered one of the ways to succeed in online businesses, can make this path smoother for the site with the help of display ads and increasing site visits.
Also, by buying site traffic from us, provide this important parameter in improving website SEO.
Display advertising is a tool to improve branding
It can be said that more sales have always been raised as one of the important and ponderable topics for business owners. But it should be noted that today's world market is no longer comparable to the market a hundred years ago.
The increase in people's needs, followed by the establishment of thousands of different businesses, has created the need for managers to present their business in this market and, so to speak, create a name for themselves in the market.
The process of creating a familiar feeling of your brand name in the audience's mind is something that was done in older ways, by advertising billboards or commercial messages.
But in a situation where most businesses in the market continue to operate on the Internet; There is a need for business owners to raise their name in this field and use its high potential to increase sales and introduce the audience to their brand.
Display ads in Google provide this opportunity for company managers to help them be more successful in Google ads by using visual factors.