Marketing strategies for Facebook
Strategies and tactics for Facebook success and business growth through this social network are given in this article from Selectaak.
There are many different marketing strategies for Facebook, but we will mention the most important ones and explain each one separately.
As more brands and people switch to Facebook, the level of crowding and noise also increases.
Although Facebook's News Feed algorithm tries to help cut through the noise and clutter by showing the most relevant content, brands need to stand out in order to stand out from the competition. Be attractive and valuable.
To make sure your content is being seen by the right audience, you need to take the time to optimize your Facebook account.
Social networks such as Facebook, Instagram and YouTube have a great impact on the growth of any business and their use is considered a necessity. Also, by buying Instagram services from the Selectaak system, you will greatly help the growth of your social media channels.
Creating the right content
Every post you publish on Facebook is called content.
As we know today from the News Feed algorithm; How users interact with content is very important. Treat every piece of content you publish on this social media as an increased and special interaction, and don't be afraid to have a little fun in your content.
Images are also incredibly effective on Facebook. Posts with appropriate images will attract 39% more engagement than other posts.
Time to post on Facebook
It depends on your content as well as your audience.
You should see how your content is designed and when it can be published. Make sure you track the times of the day when your users and fans are more active than other hours.
Focusing on interactions during these times will help you grow your existing community. Also, make sure that you pay enough attention to things like sentence structure, phrasing, and types of posts that are useful to your audience.
Most Facebook users check the site while having dinner or taking a break. Although dinner time is usually outside of business hours, it is better to test this time to see when your audience is checking the content.
Building a loyal community
Create an audience experience on Facebook that they love and expect. Don't just think about your click rate and conversion rate. Your audience will become members of your community when you see that its members support each other and that this community is growing and striving. By providing interaction among the audience, you can increase the level of closeness of people to each other and move towards customer support.
While the Facebook Pages environment allows brands to customize most of their needs, you also need to make sure you're driving users where you want them to go.
For example, if a user comes to your page for support or help, do they know where to go? As you design landing pages for your site, keep the goals of your Facebook pages in mind.
What do you want the user to do when they land on your page? What information do they need for easier access? Make sure you put these elements front and center on the page. You can easily change the order of applications and even optimize the icons used to display these applications. JetBlue is a good example of a clear application flow.
Brands have increased their level of responsibility for publishing user-generated content. You should also always think about what is inappropriate for your Facebook account.
Best practice is to make such items public. This lets your community know what you like and don't allow. This increases the level of security.
As you know, Facebook is an open and public space. So you can't focus on everything that users say.
Circumstances in which user content can be deleted include advertising content, harassment and abuse, use of offensive language, threatening posts and posts that contain sensitive information.
Circumstances in which you should pay attention to instead of deleting comments include customer complaints, negative views, and critical statements. You may not like people saying such things, but on social media you should always listen and respond gently to people's complaints.
Validity and acceptability
A huge part of your brand is built on trust, and the foundation of trust is credibility.
Grammar and spelling are universally important and you should do your best to ensure users can use your account correctly.
Before you want to publish news and content on your network, make sure it is correct. Ensure the security of your users by not linking to spam sites. You should also make sure that you don't give your community members a reason to believe anything other than you.
Creating interaction and communication with the audience
Since we are all looking to build relationships on social media, we can use this to our advantage by joining conversations with customers. They like to communicate and interact with the existing brand and use their own method to do so.
The type of conversation can dictate the rhythm and weight of your response. Of course, this also depends on your products. For example, the airline company's response rate to problems that occur in the field of customer service must be fast. Because the needs of customers are very important in this situation. Only you can determine what's right for your organization and your product, but at least in the early stages of building a community, it's better to have a faster response.
Introduction of successful and active companies on Facebook
Millions of companies use Facebook to showcase their brand and interact with their community members, but only a limited number of these brands can differentiate themselves from the competition. Well, let's see how these people differentiate themselves on Facebook:
Fan Chat on ESPN is a regular series of interactive content on Facebook. This live content has been able to integrate itself with traditional content for social networks. This fan engagement is nothing new to them, but using it on Facebook can bring you to a whole new audience.
This is a new and young company that already has a good following and has been able to create good reasons to follow. Regular updates combined with great content and a team that responds quickly to user feedback have made this company stand out from the crowd.
This account belongs to a chain of nail salons, and member-based subscriptions can be a good idea. This account has achieved great success by building a community of fans. They highlight the creativity of their community with their products and reward customers who have been more active and shared their product images than others.
People who are active on Facebook interact more with rich content, images, links and videos, and Burberry understands this very well. Enter their world now. Beautiful and unique images make you stay on this company's page and start scrolling. Instead of providing marketing content, these people provide applications that add more value to their brand.
Tips and tricks related to interaction on Facebook
As with offline media interaction, Facebook has a set of unwritten dos and don'ts for users to follow.
Facebook is primarily a social network built to help users connect with each other.
Also, this site has become a platform for businesses to interact with their customers. Hierarchy should be considered and you should know what to do before entering Facebook.
If you have realized that Facebook is the best social network for your business, read this article to the end.
Here are some tips to get started on Facebook:
Highlight important posts
If your brand has important updates (for example sales or new product features) you can highlight these in your timeline. This will spread the post to two columns and can show these important updates in people's news feed.
Do not generate spam content
This is one thing that all marketers should be aware of is not to create spammy content. Always be helpful and avoid spamming. These tasks include sending large invitations related to events and many invitation messages from personal accounts. Facebook functionality also prevents this issue.
Do not update frequently in a short period of time
Try to avoid multiple updates in a short period of time. In addition to the concerns of the News Feed algorithm, this is also annoying for followers. If you have many updates in a short period of time, you will lose the attention of the audience in the long run.
Use the @Name feature
If you want to contact another public page or user on Facebook, you can link directly to their Facebook page. This will let them know that you are communicating with their account and page. To do this, just use the @ sign next to their name. Facebook also tries to guide you with the help of a drop-down menu. Just keep in mind that private users can't be targeted this way unless you want to reply to a comment they posted on your page.
Posting and publishing content
Although most social media tools allow you to post these things to Facebook, you'll get better results if you use Facebook directly. Facebook's algorithm is biased against posts sent from its own interface. Responding and commenting can also be done through social network management software without any problems.
Having the right timing for publication
Fortunately, Facebook allows people to directly manage the posting schedule through the existing interface. If you're sharing content on Facebook, it should already be on your website. Scheduled posts can only be seen in the Activity Log section. Keep in mind that engagement is your first goal and you need to be able to manage scheduled posts in a way that gets the most engagement.
Use the message feature
People can send private messages on your page. Most of these messages are related to customer service. So make sure you check your messages. The message section is the same as the email box.
The notification box displays likes, comments, and recent posts on the brand page.
Depending on the volume of activities, this section can be useful when tracking your community's activity. Because of Facebook's focus on recent activity, you'll likely get comments and likes on recent posts, but notifications help you track activity on older posts as well.
Bookmark desired and favorite pages
You can bookmark the page of other brands as desired and favorite page. This is a useful way to promote partners and can connect you to these businesses.
Reply to comments
Response time varies based on the problem and expectations. But usually the response time should be faster in social networks than in traditional channels such as email.
In most cases, you should respond to your users' questions and requests on the same day. Don't let members of your community feel left out.
Recommended Facebook tools
Facebook for Business This is a useful portal for business owners and shows how to create pages, manage advertising campaigns and other resources.
Sites Simply Measured, Unmetric, Unified, Crowdbooster and True Social Metrics are valuable resources for Facebook measurement and in-depth analysis of brand pages and can analyze competitors and benchmarks in various industries.
If your brand has enough resources, you can use Facebook ads. These ads can target your customers.
Facebook recently launched its Facebook Studio, which highlights campaigns and marketing work.
Facebook Page Insights
This option is available in the admin panel of pages related to businesses. This tool provides data specific to your brand page. While such a tool does not provide competitive insight, it does tell you who your fans are, where they are located, and how much they interact with your page and posts.
Most of this information can be downloaded into Excel sheets for further analysis.
Like any good organization, Facebook has guidelines for using its brand elements. This page provides official logos, images and everything you need to mention on Facebook.