The advantage of being seen on the first page of Google
The advantage of being seen on the first page of Google for your business can be huge, and the most important one is the increase in your users.
Inbound marketers prefer Google ranking to anything else in this field. This is one of the valid criteria that strengthens the impact of other elements in this field. By appearing on the first page of Google, people's knowledge and awareness of the brand increases clicks increase, and this allows other benefits to flow for the brand.
Some of these benefits may show up immediately, while others may take time to take effect. The credibility of the company always depends on Google rankings; However, achieving a good position on the first page of Google is a task that everyone sets for themselves.
To be on the first page of Google, you must optimize your site, not just for the search engine, but do the optimization for the user. The structure of this work is organized based on keyword strategy and how they are used across subheadings, subheadings, and paragraph descriptions.
The role of content production in SEO
An important issue that you should pay special attention to is the content. How much content to produce? What references should be used? Does the content include multimedia tools such as images and videos?
All these active parts play a role in a grand scheme. Google bots are constantly monitoring and ranking sites in any field, making SEO a top priority for any organization looking to attract more people.
In a world where more than 3.5 billion questions and searches are made and most of these searches are with Google, it is essential that this search engine works as high as possible. Yahoo, Apple, and Bing are constantly improving, but there are differences between them and Google as Google enjoys a 70% market share.
Although ranking first in Google for a website may seem unattainable, having a position on the first page of Google search can be a reasonable and attainable goal. The advantages of such a position at Google are numerous. Here are 4 of the best benefits of being seen on the first page of Google:
1-The importance of long-term success and quick results in the short term
Online search engine marketing (SEM) can be viewed in two different ways of thinking:
• Advertising (PPC)
• Organic (SEO)
Any company that starts its activities on the web must have a lot of space for both. Spending money on Google AdWords can get you to the top of Google search results as quickly as possible and increase targeted clicks and quick returns.
In some competitive areas, the cost of Google Ads is very high. This means that improving your company's organic SERP ranking is a more cost-effective way of getting results online; Although it is time-consuming.
Appearing among Google's organic search results are more popular than Google's click-through ads and usually have a higher click-through rate.
If a company has a lot of resources and wants immediate results, the PPC (Pay Per Click) route should be preferred. Search results using this tactic will be seen within 24–48 hours and will instantly show your site in search results for your desired keywords.
The difference between Google advertising and SEO
Websites that prefer Google Ads over SEO are happy with the benefits of getting quick results. By advertising on Google, start-up businesses can also be quickly seen on the first page of Google.
By investing in SEO in the long term, more valuable results can be obtained. SEO can be a better way to publish content to your target audience, because every time you publish a new article, your website will appear on the first page of relevant search results.
Investing in a paid advertising campaign can be very valuable for businesses in the short term, but Google Ads campaigns should be optimized to run at affordable costs. However, organic results:
1- It is much more economical in the long run
2- Longer time is required for your site to be on the first page of Google search results. For example, 6 months to 5 years and more.
You can also read the benefits of Google advertising.
2-Better visibility of the brand
Being on the first page of Google is summed up in visibility. Any description of a particular industry you search on Google, you will see that the Google search engine can list the details of the most famous brands in this field, these brands are not only well-known but also reputable. Search engine optimization (SEO) focuses on the issue of brand awareness.
A higher ranking from Google's point of view means more credit that Google gives to that site. According to the ranking of the sites in different searches, you can comment on the number of visits to each. Higher results usually attract more visitors.
However, what was said about brand visibility is very different depending on exactly where your site is on the first page of Google. It is great to see your site in the first 10 results, But this should be considered the first step. In this way, there is a bigger goal in mind because these numbers are very different.
In the domain of SEO, there is a science and method for ranking sites. However, it is an intangible quality that is created when the site is seen on the first page of Google and becomes a psychological game that plays a role in the reputation and results of visiting the site.
Consider a Google search where we are trying to find an “SEO consultant in the city of Los Angeles”. Google provides us with a list of results that are among the best web pages from Google's point of view. Also, at the top and bottom of the organic search results, you can see Google Ads, which are marked with the AD sign or advertisement.
As we all know that Google front-page ads are from famous companies that all provide similar services to the expected customers, however, it is natural for every Google user to focus their attention completely on the results only. Top focus in organic searches.
Of course, most people are not familiar with advertising on Google, and in this way, the list of advertising results that are above the organic results is considered more valid for these people.
In the past years, Google has tried to make the ad results more similar to the organic results, in order to increase the click-through rate of Google Ads. (As a result, Google's income increases.)
Well, with all these things we said, finally we want to say that being seen higher in Google search results can help increase your brand's credibility.
4-Higher click rate
Getting more visibility on Google is simple; You can get more clicks through Google. The user is more likely to click on the search results at the top of the page. Visitors who come to your site from Google search results are more valuable because they came to your site by searching for the name of the product or service you offer. Visitors may be looking to order a product. People who usually come to your site from Google stay on your site almost four times longer than other users.
The advantage of being on the first page of Google
Being seen on the first page of a Google search has many advantages. By implementing a smart SEO strategy and smart use of Google Ads, your brand will be more visible.
By using SEO, costs are kept under control, and you don't have to pay for every click on your ads.
With the help of Google Ads, you don't have to wait for months and years to reach the first page of Google. The traffic that comes to your site from Google is more valuable and makes visitors stay more time on your site and check more pages of your site, and the probability of direct purchase increases.
Being on the first page of Google increases the reputation and credibility of your site. Organizations spend thousands of dollars to achieve a goal in Google that gives them credibility. Of course, being only on the first page of Google does not make you famous, and you should try to get the satisfaction of your customers and finally take advantage of this satisfaction.