Getting to know the types of keywords in SEO
The types of keywords in SEO and the introduction of each section for use in SEO strategies are given in this article.
In order to have a content strategy and optimize your website, you must be familiar with the types of keywords in SEO.
In general, without SEO keywords, your content strategy and website optimization will go nowhere.
It is true that you can choose any phrase as a keyword, but make sure you have a targeted strategy for choosing keywords.
In order to increase the organic site traffic, you need a good strategy for choosing site keywords.
You need to do keyword research to find out which words users are searching for more than their synonyms and what is their purpose in searching for such phrases.
It is with the knowledge of this information that you can properly plan your search engine marketing strategy.
Join us at Selectaak to get to know the types of SEO keywords and explain each one with practical examples.
How many categories are SEO keywords divided into?
In general, it can be said that the types of SEO keywords include 2 categories: User Intent and Search Volume, each of which has its own subsets.
The criterion for dividing SEO keywords in this category is based on the concepts desired by search engine users and the number of times the words are searched.
Keyword segmentation based on User Intent
User Intent keywords, in fact, express the intention of users to search on the Internet. As we know, users visit websites with various purposes. some to read daily news and some to receive a service or product; Some use search engines to learn the recipe of a dish and others to enter social networks.
In fact, it can be said that all users have almost three general goals for searching the Internet, which are expressed in the form of three types of User Intent search queries.
Users use these types of keywords to find information. For example, queries to search for the weather in London next week or to learn how to cook spaghetti all belong to this category.
In this way of searching, financial aspects are not directly targeted and users are only looking to increase their knowledge and information about a field.
The purpose of searching for such words is to make an online transaction in the form of buying a physical product or internet service.
Of course, it should be mentioned that some others believe that there is another type of keywords called Commercial. Commercial keywords are used when the user is looking for a product, but does not intend to buy it at the moment.
Users usually search for navigational keywords in Google with the goal of landing on a specific website. The use of this type of keywords happens when the user wants to visit a certain website, but does not know the domain of that site. For example, search queries such as Facebook, Twitter and Amazon are among the navigational keywords.
Classification of keywords based on Search volume
The criterion for this type of SEO keyword segmentation is the number of times they are searched by search engine users; And not the intention of the users. Keywords are divided into three categories according to Search Volume.
This category of keywords are basic and short words and phrases that are widely searched on the Internet. These types of keywords usually indicate a specific category or general concept. For example, words such as mobile, home, site SEO are such keywords.
Since these types of keywords are highly searched, it is very difficult for them to rank first in the search results.
Also, the problem with this type of keywords is that the intent of the users is not clear. For example, when a person searches for the word mobile in Google, it is not clear whether he is looking for a mobile phone purchase or a specific software for mobile phones.
However, by using these keywords, we can find out what concepts or topics are popular among Internet users.
Phrasal keywords or Middle Tail
Middle tail keywords show better results than head keywords, however, they are still generic and a bit obscure.
In this search method, users have more specific goals, but they are looking for the best offer from search engines and do not have any specific ideas.
For example, the keywords "Samsung mobile" or "buying a car" are among the middle tail keywords.
Long tail keywords
Long tail keywords are the way to success for high traffic websites. These types of words can provide more than 70% of your site's traffic. Meanwhile, the field of competition in Long Tail keywords is far less than other types of keywords.
Long-tail keywords are usually made up of three or four words, and users who use them are looking for a specific product or topic with clear specifications.
For example, the keywords "buy samsung s23" and "men's red nike sneakers" are among the long tail keywords that achieve relatively certain results.
7 groups of SEO keywords for content marketers
The SEO keywords that we introduced above were for you to get to know the general mindset of searchers and to know how users search.
Searching on Google is a two-way communication between content marketers and users. It is true that knowing the mentality of users in internet search can lead to choosing the right keywords, but the role of content production expert and SEO should not be ignored.
An expert content marketer should be able to direct users' searches in the right direction. In the following, we will introduce the types of SEO keywords that content marketers should be familiar with. Surely, these types of keywords are created by knowing the mentality of the users.
Market-defining keywords are the most common and closest terms that come to the audience's mind when introducing your business. These types of SEO keywords are exactly the same phrases that come to your mind when launching an SEO campaign.
Market-defining keywords are mostly general and very difficult to rank for in search results, but their importance should not be underestimated because they are the exact words that introduce your audience to the type of business you are.
To understand this, imagine that you have a website focused on selling diving equipment. If you're going to use market-defining keywords in your website content, you'll probably choose a list similar to the following:
- Diving equipment
- Equipment for diving at night
- Diving and...
To find the right words, just answer the following questions:
- What words does my business use to introduce itself?
- What expressions do the target audience use to introduce my business to each other?
Questions like these will help you identify the right words. Users looking for information about your business are likely to think of the following terms:
- Buying diving equipment
- Sale of diving equipment at night
- Diving equipment store
In any case, Market-Defining keywords play an important role in On-page SEO. These words should be used with proper density on the website pages because they are close to the mentality of your customers.
Also, these types of keywords are very important in the link building process and special attention should be paid to them. Market-defining phrases will be very useful to start a creative text, just put these words in the right sentences or questions.
Customer-defining keywords are words and phrases that your audience or customers use to describe themselves. These words are the second most used group among your audience.
When choosing these words, you need to answer the following questions:
- How do your audience introduce themselves?
- How would you or others describe them?
The reason for the importance of these Customer-Defining keywords is that by using them you can identify your main audience or people whose business is related to you in some way and communicate with them based on the information obtained.
Remember that SEO and website optimization is not just about being in the first search results. SEO is a form of communication. By using these types of keywords, you can find people who are interested in using your products.
Product-defining keywords are phrases that introduce your products; That is, exactly the terms that buyers are looking for.
Note that you must be careful when using these types of words. For example, if you own a computer, laptop, and accessories store, be sure to include their brand name next to the name of your products.
For example, Dell laptop or Microsoft Surface laptop and... Using these keywords will help you get more chances to be seen in the search results list and increase the conversion rate of your website.
Product-defining keywords can lead you directly to the target and should only have a meaningful and specific name.
Keywords Industry Thought Leaders
Industry Thought Leaders are always in the attention of users. Leaders are those who are well-known and respected in your field of activity.
Although you can't use these words in the headline of your content, but remember that these words never get old and like technology products, a newer version of it never enters the market.
So if you rarely use these names in your content, be sure that it will be noticed by users.
However, the question is how to use these names and SEO keywords to promote and optimize your website? By conducting interviews and conversations with these people, you can direct the traffic of many users to your website. Also, if you don't know enough about them, you can get help from social networks like Facebook and Twitter.
Communicating with these people on social networks is one of the useful ways to create a one-on-one conversation that will both increase your level of knowledge and specialized information and show the value of your website to your competitors.
Keywords Competing Company Names
Competing Company Names, like the words Industry Thought Leaders, cannot be used for on-site SEO.
By using these SEO keywords in the news, news blogs and different groups, you can get a good idea of the popularity and audience perception of your competitors. With the help of these phrases, you can check your position and progress.
Related vertical keywords
Related vertical keywords are the set of words that are related to your business.
These words do not have a specific category and can be related to producers or customers. Now we have to check what will be the benefit of using this set of SEO keywords for you?
The answer is simple, your target audience, although they think alike, use different words to get their point across.
Using related and related keywords is like putting eggs in different baskets, you will receive good traffic from intellectual groups and different scientific levels and pollinate everywhere like a bee.
To put it simply, by covering all kinds of words related to your business, you can increase the range of your contacts.
For example, when you have a website focused on content creation training, you can choose the following phrases as SEO keywords:
- Content production training
- key words
- SEO keywords
- SEO training
- Link building training
- And ...
Keywords Geo Targeting
Geo-targeting keywords are a good solution for website ranking and rapid growth of local businesses.
Using these words can not only increase site traffic, but also make some visitors to your business as real customers.
For example, when you create content about tourism in Kish, words such as surfing on the Mediterranean coast, etc., will send traffic to your website from people interested in tourism, and some travelers will go to hotels, water games, and entertainment and business centers of the contracting party. you draw
In addition, today chain stores publish materials to introduce their products and local stores by setting up specialized websites, and while users are looking for the benefits of food, the variety of health products, etc., they encounter materials that provide information in addition to providing information. Mofid introduced chain store branches and their products.
The importance of choosing keywords in improving the position of the site
As we said, SEO is not only a solution to be compatible with search engines, but also a way to create the best interaction with customers and audiences. When it comes to keyword research, the best advice there is to be patient and never stop researching.
The more you search, the better keywords you will find.
To better understand the importance of keywords, you can read the article Keywords and their importance in SEO.
After you find your keywords, categorize them according to their importance and type, and then plan. You can surely put your website on the right track by using these keywords.
We hope that reading this article from Selectaak blog was useful for you.